Qraftiq – Digital Market Access for African Makers and Creative Businesses

Local context

African makers, designers and creative businesses produce distinctive, high-quality products, but many struggle to reach wider markets because they lack digital visibility, professional product presentation, market access and suitable digital infrastructure. Selling online and internationally can also be challenging due to fragmented digital channels, limited seller support, shipping and payment barriers, and the difficulty of building customer trust. As digital commerce creates new opportunities for creative businesses, there is a need for solutions adapted to the realities of African makers and designed to help them participate more effectively in local, regional and international markets.

Description

Qraftiq is a Ghana-based digital marketplace connecting African makers and independent brands with customers in Ghana, across Africa and internationally. The platform provides a curated and trusted environment where creative products can be discovered and purchased, while helping sellers establish stronger digital storefronts and access wider markets. Qraftiq goes beyond simply listing products by combining professional product presentation, structured onboarding, seller-focused tools, flexible commerce options and AI-assisted functionality. The platform is already live and is being developed as digital infrastructure for African creative businesses, helping them improve visibility, reach new customers and participate more effectively in digital commerce.