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04.28.2025

Inspiring stories of creative success stories in Africa and other emerging markets

The report compiles some twenty case studies of successful companies in the cultural and creative sector.

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Audiovisual
Ethiopia
Authors :  Marie Lora-Mungai, Tom Fleming, Chijioke Uwaegbute, Ndubuisi Onodugo, Ridwan Ojewande, Kester Alumona, Daniel Okon
Sponsor :  Proparco, Technical Support and Resource Mix Division, Ludivine HOUSSIN
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Language : Anglais

Presentation

This study, prepared for Proparco by PwC Nigeria and Restless Global with the participation of TFCC, responds to a demand from investors for greater visibility on what success in CCIs in Africa can look like, and for practical ideas on how to assess the potential of potential CCI businesses. It analyzes the journeys of 12 successful CCI companies from six African countries, and compares them with 10 other case studies from other emerging markets such as India and Vietnam.

What you'll find in this study

Ten key lessons emerged from the analysis of these successful African companies and their comparison with other companies in emerging markets

Consult the resource now! And explore its contents with ease.

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