Supported project
Strengthening the music value chain in Ghana
Sectors :
Music
Countries :
Ghana
France and Ghana (Ministry of Tourism, Arts and Culture - MoTAC) signed a Memorandum of Understanding on 27 June 2023 to support the expansion of the music industry in Ghana. Expertise France worked with the Creative Arts Agency (CAA) on this project to support the expansion of the music industry in Ghana.
Project starting date : May 25, 2023
Project end date : August 31, 2025
A project led by: :
Expertise France
Public Agency
Contexte
France and Ghana (Ministry of Tourism, Arts and Culture - MoTAC) signed a Memorandum of Understanding on June 27, 2023 to support the expansion of the music industry in Ghana. Expertise France, worked in conjunction with the Creative Arts Agency (CAA) on this project to support the expansion of the music industry in Ghana.
This project is financed by France through the Agence française de développement (AFD) and the French Ministry of the Economy for a two-year period, with a 3-month extension from May 2023 to August 2025.
The project was built around the following observations:
- Difficulties for Ghanaian artists to earn a decent income from their creations;
- Lack of performance facilities, particularly medium-sized venues (a few hundred seats) offering year-round performances;
- Fragile economic model of the main festivals.
The CAA called for closer cooperation between French and Ghanaian players in the fields of music remuneration, venue creation and event organization.
Goals
Stimulating the deployment of music industry value chains in Ghana
through sustained cooperation between private-sector operators with complementary interests.
Promoting a virtuous economic model
Making artistic careers more accessible and credible
Promoting Ghana's artistic heritage
The target group is young people in particular
but it also supports the social and economic inclusion of all players in the music sector.
Expected results
- Awareness campaigns for artists on their copyright and the possibilities of signing with Ghanaian publishing houses.
- Incubation of music publishing entrepreneurs
- Networking between French and Ghanaian publishing houses and co-publishing agreements between French and Ghanaian companies on Ghanaian music.
- Mapping of existing cultural venues for the dissemination of music
- Activity 2: Pre-feasibility studies for the preservation and enhancement of the Round Pavillon as a cultural music venue
Remunerating and protecting those who create and/or produce works
Planning the creation of music venues in Ghana
Partners
Arty Farty
Creative Arts Agency
Ghana Trade Fair
Impact Hub Accra
Jambo Space
Ministry of Culture, Tourism and the Arts
National Center of Music
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